Escape Villas Jamaica is a luxury villa experience in Montego Bay that needed a culturally sound brand presence and an intuitive digital platform to attract new visitors. This branding and website design project focused on building the client's visual identity while improving communication between potential guests and the owners.
Built with
The Challenge
Creating a website experience that establishes the new brand identity, improves the rental booking process, and attracts new visitors, built with Squarespace & custom CSS.
Creative Strategy
Building a brand identity that celebrates Jamaica’s vibrant culture and unmistakable global influence. The new logo, colour palette, and type system capture the island’s energetic spirit and trendsetting legacy. It offers a cohesive style that attracts and resonates with audiences globally.
Our Goal
To create a user-friendly website that introduces Jamaica's authenticity to visitors while enhancing Escape Villa Jamaica's business offerings.
Brand Study
In collaboration with Graphic Designer, Tyler Richards, we designed a brand system that tapped into the structural roots of Escape Villa Jamaica.
My own cultural heritage and experiences provided key insights that helped guide my creative decisions while designing the brand and building the website.
Implemented Features
1
A WhatsApp widget that directly connects visitors to the host for better communication.
2
Instantly updated Airbnb reviews, supported by an AI-crafted summary for a clearer, faster overview.
3
An availability calendar that allows users to select and inquire about their desired vacation dates.
4
A full display of villa amenities and excursions, showcasing the rental's booking value and appeal.
