Produced By Youth is a youth-led community that empowers & assists young creatives through music, media, and community programming. This website project focused on creating an engaging and accessible digital platform that highlights their opportunities, shares youth stories, and reflects the organization's vibrant and creative mission.
Built with
The Challenge
Designing a digital platform that clearly communicates Produced By Youth's diverse programs, mentorship opportunities, and community impact while creating an engaging experience that reflects and celebrates Ottawa's Black creative community.
Creative Strategy
We refined PBY's visual identity through a bold typography system that reflects the energy and creativity of Ottawa's Black youth, extending this expressive character across imagery, content, and the overall digital experience.
Our Goal
To strengthen PBY's digital presence through a centralized platform that communicates programs, opportunities, and impact to youth participants, community members, and stakeholders.
