Creative Direction / Apparel Design / Motion Design / Digital Design
SwiftEnough, is a Black & sibling-owned apparel brand that empowers, uplifts, and motivates youth to reach their fullest potential.
As SwiftEnough's Creative Director, I led the design of various brand materials, including apparel collections, social media marketing, print/digital design, and web design. Most notably, the design of marketing for a live stream with wellness TikTok creator @callmemintea.
Featured in
GOOD ENERGY PLEASE 2.0 | 2022
Good Energy Please 2.0 is a continuation of SwiftEnough's Good Energy Please 2021 collection—which evokes thoughts & feelings around wellness, boundaries, and comfort. This collection includes a crewneck & sweatshorts loungeset and two T-shirts.
DON'T MIND MY FACE | 2023
The 'Don't Mind My Face' collection explores the depth of perception and the human body. Originally taking inspiration from the human eye, the concept evolved into an observation of facial expressions, mental health, and how we perceive the people around us.
DON'T BLAME ME, BLAME RETROGRADE | 2023
This collection is inspired by astrology and how it can affect our mood and mental. The effects of Mercury being in Retrograde have been said to impact one's behaviour and emotions, triggering feelings like anger, anxiety, resentment, and sadness.
TAKE TIME BEFORE TIME TAKES YOU | 2024
'Take Time Before Time Takes You' highlights the importance of self-care and avoiding burnout in life. Although it may feel like time is slipping away, it's important to take time and rest your body in ways that work best for you.
SwiftEnough Events
To expand and support the rebrand, we designed event signage for the SwiftEnough Launch Party and IRL pop-up in New York City. This provided guests with an introduction to the brand and created an experience that amplifies SwiftEnough's mission of building community.
Social Media
Our team curated social media content across various formats to announce new apparel collections, virtual and in-person events, motivational messaging, and campaigns that share resources and stories.
