The Soulfood Project
Creative Direction / Editorial Design / Layout Design / Typography
The SoulFood Project is a community cookbook celebrating Toronto’s diverse Black and Caribbean communities through food, illustration, and shared storytelling. Designed as a collective experience, the book highlights how food preserves culture and builds connection across generations.
The Challenge
Developing a cookbook that captures the themes of community, unity, and education through recipes, stories, poems, and interviews. This content dives into the socio-economic issues prevalent in the food industry and how these problems impact
Creative Strategy
The creative strategy prioritized comfort, accessibility, and cultural storytelling. The layout and pacing were designed to feel familiar, like you're flipping through a family cookbook, while illustrations and typography add warmth and personality, reinforcing the sense of shared community.
The Results
A colourful and in-depth cookbook that is rich in culture, love, and community. With delectable illustrations and organic imagery, we showcased the diversity in recipes that highlight the cultural diversity of Toronto and how this diversity should be celebrated.
Cover Design
The cookbook cover was designed to reflect the project’s core purpose: to celebrate Toronto’s diverse cultures through food.
I designed an expressive wordmark with unconventional type treatments that's paired with Kal Romain’s illustration of the Toronto skyline reimagined as cooking ingredients. This visually unites the city, the recipes, and the community that the book represents.
Wordmark Design Process
Cover Draft
Final Cover
