top of page
FABU
Branding, UX/UI, Creative Strategy
FABU is an online digital community and app that provides sex education & empowerment to womxn, acknowledging their intersectional identities regardless of their race, size, sexual orientation & ability.
FABU creates a safe space for womxn to learn, meet new people, and to share their stories and experiences.
To support the brand messaging, it's important to highlight the FABU core values in empowerment, education, and app promotion. These three content pillars influence how users interact and engage with the brand and are valuable in creating a cohesive social media strategy.
Empowering content includes diverse imagery & illustrations, casual/candid photography, and motivational quotes that start discussions within the FABU community.
The final deliverable for this thesis included a Process Book that captured my research, design process, and display of final execution.
The Results
A digital experience designed to connect marginalized people through media, conversations, and education.
bottom of page