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Shai's Camp
Branding, Print Design, Concept Development
Shai Gilgeous-Alexander is a professional basketball player for the Oklahoma City Thunder. To empower the youth from his hometown in Hamilton, Ontario, Canada, he hosts a basketball camp to connect with the youth & motivate them to pursue their dreams. Onward, presented by Verizon, highlights the behind-the-scenes of the sports camp.
To create an engaging environment and to push SGA's brand, we developed signage that included fabric flags, a logo backdrop, a banner, and window/door decals.
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